Niche It to Grow It
According to the Google Machine, there are approximately 7.7 billion people in the world (2019). World Meters reports the population in the U.S is approximately 329 million heart beats — people wandering the country with a quest to find different experiences, wants and needs that are all individual and highly personal.
It is impossible to serve everyone and do it well. The operative word there is “well.” In the ibuy digital era we live in, where consumers are starting to wonder what a realtor’s true value actually is, your commitment to super-serve your clients on a high level is what will set you apart from your competitors. But to do this, you will need to take a deep dive into their passions, their pains, their desires, etc.
Because you can’t be all things to all people, it’s best to pick a segment of the market that you know pretty well, and become the expert in it.
Exercise:
On a piece of paper, brainstorm (that means, no idea is a bad idea, write them all down) different opportunities that might be underserved in the market. Some examples to get your started are: specific neighborhoods, business to business, a job sector that you know a lot about or know people in, etc.
Once you have the list, write down any names from your current database next to them. Notice anything? Is there a level of influence in one area more than others that could use your attention?
Once you’ve found the niche sector of the market you want to concentrate on, think about one singular person you know. What have they told you recently? What are their habits? What pain or passion do they have that likely others would too? How can you change your focus, gifts, offers, suggestions, marketing, etc. to improve and positively influence these relationships?
Now that you have a niche to focus on, challenge yourself each week to somehow, in some way improve on this sector while still nourishing your start-up business efforts. Niching your business strategy is a long game plan. Plant a few seeds a week, and soon you’ll have a forest. (Okay yea, that was cheesy. You’re right.)
In the end, even if you are the Flash, you cannot super-serve every single person in your market. You can’t help but be spread too thin. Knowing that and becoming focused and intentional on one group is key to becoming a successful real estate agent. I’d love to hear what you came up with. Leave me a comment below or, if you have questions about how to do this, let’s talk it out.
Until then, chin up, keep your feet moving … and burn the white flag.
sz
Copyright 2019 - Shelley Zavitz Realty