The Dot Com Era of Real Estate
You’ve probably heard everyone yelling “the sky is falling” about the digital companies changing the Real Estate industry. It’s likely a little unearthing to think about just starting out in your new gig while the old birds around you are telling you your job will soon be obsolete.
But that’s all it is, a bunch of Chicken Littles.
One thing they do have right is we need to adapt and change to accommodate these new digital competitors to our marketplace.
Imagine for a moment you’re on a trip. On the way to your destination you used Airline 1, and on the way back you used Airline 2.
The flight with Airline 1 is on an old plane. Sure, they still give you a glass of water and six unsalted peanuts like every other flight, but the seats are gross and dirty. They have no charging outlets. They haven’t updated their entertainment system and the safety buckle is so frayed you’re not sure you’ll survive a tap on the breaks let alone any kind of turbulence or landing.
And then there’s Airline 2. Now this, is lush. The staff is cheery as you board the clean and shiny plane. As you find your seat, you realize they have thought of everything. There’s a place to charge your phone, the entertainment system is not only updated, but they’ve included food menus to swipe through and answer every question you might have. You even have the option to see what the pilot is looking at, what the weather will be like when you arrive and there’s an image of where the plane is in the world as you travel that’s updated consistently. You can’t help but feel good about the experience you’re having.
Airline 1 and 2 achieve the same objective, to get the customer from point A to B. But knowing how competitive the market is, only one airline has updated themselves to be relevant and consumer desire-driven. Which flight would you choose?
In the dot com era of real estate, your main focus should be about what experience you’re giving your client so as to stand out.
Exercise: Brainstorm how you can change the buying or selling experience to be more relevant and consumer desire-driven.
Write out each transaction step from the moment of first connection to the time they close.
Next to it consider how your client is feeling? Are you missing anything that could solve a pain or give them pleasure? Is there an area that is underserved that you can tap into?
Every month choose 1 thing from the list to implement. At the end of 12 months you should have a very client-focused system in place.
I’d love to hear what you come up with and the first things you implemented. Leave me a comment below.
Until then, chin up, keep your feet moving … and burn the white flag.
sz
Copyright 2019 - Shelley Zavitz Realty