Before The Cha-Ching...

The most successful real estate agents are always hungry for a bite of the pie, but those with skin in the game know that selling is not just about a sale - an exchange of a commodity for currency.

Selling is an element of marketing that requires discovering the clients' needs and responding through personalized efforts that influences purchase decisions and enhances future business opportunities. Before there can be an exchange of goods, there has to be a strategic approach to serving and satisfying your client's needs.

Spend time uncovering your client's "why."

Suppose your solution connects to your client's pain points: your chance of closing a deal skyrockets because you've taken the time to build a relationship. You put the client first and not the commission.

Yes, we all want to reap the fruits of our labor, but we can't forget to lay seeds consistently! And the most fruitful source is making sure we pause to build the relationship. Always put the client first, and the commission will eventually come.

Here's a pro-tip; always sell the solution, not the product. A sale is a result of solving a problem. Once you uncover the problem, the rest of the pieces fit right into place. Your clients are looking to purchase their dream home for a reason!

Keep digging until you uncover who, what, when, where, and why! Sharpening this practice is an essential building block to a real estate success story.

A reputation for delivering a world-class client experience can steady a fluctuating market any day.

Leave your most memorable world-class client experience in the comments.

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Until then, chin up, feet moving, burn the white flag. 🏳️